About Hooked Coffee

Natalie Ma’s journey began amidst the hustle of her finance career, where she wrestled with relentless schedules and the tyranny of subpar office coffee. Frustration birthed innovation in 2021 when she discovered game-changing coffee pouches in Hong Kong, captivated by their quality and simplicity. After diligent research and development, she unveiled single-serve coffee pouches at the San Francisco Coffee Festival, garnering rave reviews. This marked the genesis of Hooked Coffee, a brand on a mission to provide accessible, top-tier coffee experiences. Hooked collaborates with specialty roasters nationwide, sharing a commitment to quality and sustainable sourcing. Grounded, personable, and authentic, Hooked is dedicated to making your daily coffee ritual meaningful and enjoyable. Welcome to a world where craft coffee meets simplicity, courtesy of Hooked.